In April 2023, The Royal House of LaBeija joined forces with Sephora for the "We Belong to Something Beautiful" campaign, creating a powerful collaboration that amplified Black and queer voices while celebrating the artistry and history of ballroom. Featuring Overall Overseer Jeffrey LaBeija, also known as Kiddie Liddah LaBeija, Queen Mother Vivian LaBeija, Emolsa LaBeija, and Brittany, aka Nala LaBeija, this project showcased the vibrancy and resilience of the ballroom scene. Produced and creatively directed by NYC Father Marcus LaBeija, the campaign brought to life the essence of belonging, self-expression, and living one’s truth. Through captivating interviews and striking visuals, the campaign invited millions of Sephora’s global audience into the world of ballroom, a space where beauty and authenticity thrive.

This collaboration was more than just a campaign—it was a statement of recognition and empowerment for the ballroom community. By celebrating individuality and embracing our differences, the project bridged the gap between the ballroom’s underground roots and the mainstream beauty industry. It was a testament to the transformative power of representation, proving that Black and queer voices are not only essential but pivotal to shaping beauty, culture, and art. Together, The Royal House of LaBeija and Sephora demonstrated that belonging to something beautiful is not just a tagline—it’s a lived reality that deserves to be celebrated.