The Royal House of LaBeija had the distinct honor of collaborating with the award-winning Alexis Bittar for their celebrated Bittarverse campaign. This partnership represents a significant milestone for ballroom, showcasing the artistry, elegance, and cultural depth of our community on a global platform. Featuring Overall Overseer Jeffrey LaBeija aka Kiddie Liddah LaBeija, Queen Mother Vivian LaBeija, NYC Father Marcus LaBeija, NYC Mother Samil LaBeija, and member Emolsa LaBeija, the campaign captured the essence of LaBeija's legacy while aligning it with the visionary designs of Alexis Bittar. Shooting with the captivating character of Jules in the iconic Washington Square Park last July, the campaign beautifully brought ballroom's essence into the heart of New York City. The final video was a stunning success, blending bold luxury with the unapologetic vibrancy of ballroom culture.

The collaboration didn’t stop there. In a celebration of this incredible partnership, members of the house attended an exclusive meet-and-greet with Margo at the Alexis Bittar boutique in Soho.

This moment provided a meaningful opportunity to connect with the creative minds behind the campaign while affirming ballroom’s influence in spaces it once felt excluded from. This collaboration is not just about a campaign—it’s about representation, legacy, and the continued journey of ballroom into spaces of luxury and artistry. For the Royal House of LaBeija, this was more than a moment; it was a movement, a testament to the brilliance of Crystal LaBeija’s vision and the generations that continue to expand it.

You can experience the beauty and creativity of the Bittarverse campaign on Instagram Reels by visiting @officialhouseoflabeija and @alexisbittar. Celebrate this powerful intersection of ballroom and luxury for yourself!